Juan Ramirez (Shampoo)

Juan "Shampoo" Ramirez possesses extensive experience in lifestyle marketing and promotion within the music industry. Currently serving at Def Jam Recordings since March 2008, Juan focuses on securing multimedia impressions for new releases while analyzing performance data to devise effective promotional strategies. As Chief Executive Officer of YNVS Records, responsibilities include overseeing all aspects of the label's operations and strategies. Previous roles include serving as National Lifestyle Marketing & Promotions for Warner Music Group and National Director of Lifestyle Marketing and Promotion at Epic Records, where Juan managed marketing budgets, coordinated artist appearances, and monitored audience engagement. Through positions at Entertainment One and other renowned labels, Juan has demonstrated expertise in budget management, event coordination, and enhancing artist visibility.