Sarah Badran

Regional Marketing Manager at Def Jam Recordings

Sarah Badran has a diverse range of work experience in the field of marketing, public relations, and event management. Sarah currently serves as the Regional Marketing Manager at Def Jam Recordings, where they manage the Lifestyle Marketing division and collaborates with the talent roster on content and brand activations.

Prior to their current role, Sarah was the Founder and Executive Publicist at Creative Currency, where they led all aspects of client relations, including PR campaigns, brand design and management, and social media content creation. Sarah also operated as the Operations Manager, acquiring new clients and brand partners, and served as the Creative Director.

Sarah also worked as the Vice President of Marketing and Business Development at Premier Live Experience, where they collaborated with top agencies to route, produce, and promote tours for national touring acts. Sarah played a key role in launching a non-profit and local showcase division, and ran social media campaigns and media tours for all booked shows.

In their past experiences, Sarah served as the Director for RAW:natural born artists in Dallas, where they launched and ran the division, planned and executed large-scale artist showcases, and built promotion strategies. Sarah also acquired numerous sponsorships and led the Dallas location to be ranked as the top production in the world.

Additionally, Sarah worked as the Director of Public Relations at Honor Roll Entertainment, an Events and Account Executive at Culture-Hype PR, and a Production Manager/Public Relations at Executive Music Group. Sarah also gained experience in the field of public relations at Hotel ZaZa.

Throughout their career, Sarah has demonstrated strong skills in client relations, brand management, event planning and execution, media relations, and strategic partnerships.

Sarah Badran completed their high school education at Plano East Senior High, earning a high school diploma. Sarah then pursued higher education at the University of North Texas from 2007 to 2012. During this time, they obtained a Bachelor's degree in Strategic Communications, with a focus on Public Relations, Advertising, and Applied Communication.

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