We're the UK's leading brand alignment company. We define and align brilliant brands.

Our experts define what you stand for, and bring that to life in everything you say and do.

We're not jacks-of-all-trades. We've built our business from teams of real specialists. They work together, so everything you do is coherent, consistent, and compelling.

We do it for start-ups, scale-ups, global household names, and the public sector.

In a world awash with hyperbole and information overload, we deliver brand strategies and experiences that people actually understand, and that actually make a difference. 

We research market opportunities. We create brand strategies. We transform customer and colleague experiences. We create content, and build reputations. We work with you to understand and improve your business. 

We have over 100 specialists spanning insight, business and brand strategy, PR, tone of voice, creative and performance marketing, SEO, video, and customer and colleague experience, working with more than 300 clients across the globe.

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Definition's headquarters in Leeds, United Kingdom

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