We're the UK's leading brand alignment company. We define and align brilliant brands.

Our experts define what you stand for, and bring that to life in everything you say and do.

We're not jacks-of-all-trades. We've built our business from teams of real specialists. They work together, so everything you do is coherent, consistent, and compelling.

We do it for start-ups, scale-ups, global household names, and the public sector.

In a world awash with hyperbole and information overload, we deliver brand strategies and experiences that people actually understand, and that actually make a difference. 

We research market opportunities. We create brand strategies. We transform customer and colleague experiences. We create content, and build reputations. We work with you to understand and improve your business. 

We have over 100 specialists spanning insight, business and brand strategy, PR, tone of voice, creative and performance marketing, SEO, video, and customer and colleague experience, working with more than 300 clients across the globe.

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Definition

Definition's headquarters in Leeds, United Kingdom

This department focuses on producing written materials and engaging content.

Content Creation

This department is responsible for managing internal and external communications, ensuring cohesive messaging and brand representation.

Communications Department

This department focuses on managing client relationships and ensuring customer satisfaction.

Client Services

This department oversees financial operations, including budgeting, payroll, and financial reporting.

Finance Department

This department focuses on creating and developing visual concepts and designs for various projects.

Design Department

This department focuses on managing client accounts and fostering relationships to ensure client satisfaction and retention.

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Other teams

Communications Department

Client Services

Finance Department

Design Department

Account Management