Definition 6
Haina is a seasoned digital marketing professional with extensive experience in data analysis and marketing strategy. Currently serving as a Senior Digital Marketing Analyst at Definition 6 since 2021, Haina adeptly utilizes tools such as QlikView, SQL, Google Analytics, Google Tag Manager, and CRM systems to produce insightful dashboards and reports that drive business performance. Previous roles include Senior Marketing Analyst at HumanIPO, where Haina focused on optimizing customer experience and retention, and Marketing Strategist at Syracuse University, where market research was conducted to enhance student recruitment. Haina began a career at a marketing agency as a Marketing Specialist, contributing to strategic planning and marketing collateral development, and also gained valuable experience as an intern at the International Rescue Committee. Haina holds a Master’s degree in Marketing from Syracuse University and dual Bachelor's degrees in Social Work from the University of Utah and Wuhan University of Technology.
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Definition 6
Founded in 1997, DEFINITION 6 is a customer experience agency that drives change with every production. Based in Atlanta and New York City, with a satellite office in San Francisco, DEFINITION 6 brings a big agency perspective in a small agency package. The agency is behind award-winning campaigns for leading companies including CBS Sports, Nickelodeon, Barnes & Noble College, and Syfy.