Zeynep O.

Zeynep O. is a seasoned service designer with extensive experience in leading user-centered design initiatives across various governmental and corporate sectors. Currently serving as the Lead Service Designer at the Department for Environment, Food and Rural Affairs since January 2023, Zeynep previously held notable roles including Senior Service Designer at the Crown Commercial Service, focusing on sustainable procurement and user needs analysis, and Senior Service Designer at the Department for International Trade, where Zeynep improved export and import services. Earlier positions include Service Design Lead at the Department for Education, leading user research for school governor support, and key roles at ustwo and LBi, driving service design efforts for high-profile clients. Zeynep holds a Master's degree from the Royal Drawing School and has a strong educational foundation in Philosophy and Business Administration.