Llewellyn Patrick

Llewellyn Patrick is an accomplished Marketing Manager for Africa at Defy Appliances, with extensive experience in 360-degree marketing strategy and implementation across over 34 Sub-Saharan markets for both Defy and Beko brands. Since February 2017, Llewellyn has successfully developed marketing strategies, launched the Beko brand in Nigeria and Angola, and managed significant projects including a national soccer tournament in Tanzania and the rollout of Beko's first showroom in Sub-Saharan Africa. Previously, from January 2014 to January 2017, Llewellyn served as the Retail Manager for Digital Appliances at Samsung South Africa, where key achievements included the implementation of the Shop-in-Shop concept in Massmart stores and coordinating a national campaign across 180 outlets in just three days. Llewellyn holds an Honours Degree of Bachelor of Business Science and a Bachelor of Business Science in Marketing and Management, both from Monash University.