Peter Bush

Peter Bush is a seasoned professional with extensive experience in industrial design and product development. Currently serving as the Sr. Lead of the Defy Content Studio since October 2011, Peter focuses on supporting the marketing department through in-house creative initiatives, contributing to significant cost savings. Previously, Peter held positions such as R&D Manager at Dutton Plastics Engineering, where market research and cross-departmental communication were key responsibilities, and was the Business Owner of Design Advantage, overseeing product design from concept to manufacture. Other roles include Senior Industrial Designer at Natech and KSDP Pentagraph, as well as Industrial Designer at Design Matters, highlighting a strong background in various aspects of design and engineering. Peter holds a National Diploma in Industrial Design from Technikon Witwatersrand and completed matriculation at St Andrews College Grahamstown.