Holger Schmidt

Holger Schmidt is a seasoned professional with extensive experience in customer relationship management (CRM) across various industries. Currently serving as the Senior CRM Manager at Deichmann since June 2024, responsibilities include the development of loyalty programs, strategic campaign recommendations, and CRM performance analysis. Prior roles include Senior CRM Manager at cosnova GmbH, where Holger implemented innovative CRM strategies and integrated new communication channels, and CRM Team Leader at Hellweg Die Profi-Baumärkte, overseeing a customer loyalty program and managing project budgets. Additional experience encompasses leadership positions at Karstadt Sports, Breuninger, and dm-drogerie markt Deutschland, focusing on enhancing customer engagement and campaign effectiveness. Throughout the career, Holger has demonstrated a strong ability to manage teams, analyze customer data, and drive CRM initiatives to improve customer retention and value.