Deliveroo
Katinka van Driel is a seasoned product designer with extensive experience in both the startup and corporate sectors. Currently serving as a Senior Product Designer at Deliveroo since August 2025, Katinka previously held the position of Lead Product Designer at Practi and Senior Product Designer roles at Proximie and BCG Digital Ventures, where contributions included crafting industry-disrupting business solutions. Early career roles include positions as Product Designer at i2x, Junior UX Designer at Heimat Werbeagentur GmbH, and UX Design Intern at LYKE. Katinka's foundational training in User Experience Design was completed at General Assembly, complemented by a Bachelor’s Degree in Sociology from the University of Leeds.
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Deliveroo
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Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with over 140,000 best-loved restaurants and grocery partners, as well as 150,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with around 3,500 employees in offices around the globe. Deliveroo operates in nearly 800 locations across 11 markets, including Australia, Belgium, France, Hong Kong, Italy, Ireland, Netherlands, Singapore, United Arab Emirates, Kuwait and the United Kingdom.