Law Smith

Law Smith is an experienced marketing professional and consultant with a diverse background in business strategy, digital marketing, and entertainment. Serving as President of Tocobaga, a B2B and B2C SMB advisory and omnichannel marketing agency since June 2015, Law Smith combines roles of B2B SMB consultant, director of digital, and video producer with a passion for comedy. Currently acting as Fractional Chief Marketing Officer for AEA Athlete Empowerment Agency and A&B Aquatics Operating, LLC, Law Smith also holds a Fractional CMO position at Archetype Consulting Group, Delivr.ai, and former roles at WSV Transportation and Sightline Services. As the host and producer of the Sweat Equity Podcast & Streaming Show, Law Smith delivers practical business advice to a wide audience. Educational credentials include an MBA from Auburn University's Harbert College of Business and a Bachelor of Science in Entrepreneurship and Family Business Management from Auburn University.