Craig Friedman

Craig Friedman is a seasoned professional with extensive experience at Dell Technologies since April 2004, currently serving as Senior Director of Digital Analytics and Data Science. In this role, Craig leads a global analytics team that delivers insights to enhance commerce engines and internal operations. Previous roles at Dell have included Director of Digital Analytics, where Craig facilitated decision-making to boost online business, and Director of APJ Marketing Strategic Planning & Operations, where Craig established and managed marketing operations across the Asia-Pacific region. Craig's finance expertise was also demonstrated as Finance Director for Dell Global Online, where notable achievements included building a finance team and overseeing a significant IT budget. Craig's educational background includes an MBA in Finance, Marketing, and Pricing, as well as a BA in Finance and Business, both from the Texas McCombs School of Business.