Liana Cárdenas Cave

Liana Cárdenas Cave is a global content and marketing technology leader with extensive experience in orchestrating customer-first experiences that drive impact. Currently serving as Senior Director of Marketing Technology at Dell Technologies since June 2025, Liana previously held the role of Senior Director of Content Orchestration at Hilton, where leadership spanned a 70+ person global team managing personalized content strategies across multiple brands and properties. Liana's earlier positions at Hilton included Director of Content Services and Director of Content Management & Publishing, focused on data-driven content delivery and maintaining a vast network of brand websites. Prior experience includes roles at Yum! Brands, where Liana implemented KFC's first global digital asset management system, and a decade-long tenure at Stewart Cohen Pictures as Digital Asset Manager/Post-Production Project Manager. Liana holds a Bachelor’s Degree in Photography, graduating Cum Laude from East Texas A&M University.