Ian Geddes is the Chief Growth Officer at Deloitte for North and South Europe, overseeing operations in 27 countries and serving on the NSE Executive. With over 30 years of experience in the retail sector, Ian has worked with many leading UK and European retail brands, focusing on areas such as digital transformation and customer experience. Ian has also been a key figure in delivering Deloitte's annual Retail Trends presentation, which attracts global retail leaders. In addition to their professional accomplishments, Ian is passionate about cricket and is a devoted parent to four active boys.
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