Perrine Masset

Perrine Masset is a seasoned marketing professional with extensive experience in digital marketing, eCommerce, and analytics. Currently serving as a Partner and Director at Deloitte Digital since April 2018, Perrine specializes in marketing and digital retail operations, as well as direct-to-consumer strategy and transformation. Previous roles include Senior Manager at LiveArea and Regional Director at PFS, where responsibilities involved managing digital agency services and enhancing department performance. Earlier career highlights include positions at IBM as a Web Analytics Consultant and at Coremetrics as a Best Practices Analyst. Perrine's educational background includes a Master of Marketing & Communication from IAE Lille and a Master’s Degree in Marketing from IAE Business School.