Itziar Lira

Itziar Lira is a marketing manager with 14 years of experience in brand positioning, specializing in the Northern Region of Mexico. Presently, they serve as the Communication and Business Development Regional Manager at Deloitte México, where they develop strategic marketing programs and manage market intelligence to identify new opportunities. Previously, Itziar held the position of Marketing Manager at Grupo Mirador, where they executed marketing strategies and coordinated advertising campaigns. They obtained a Licenciatura in International Trade and an MBA with a specialization in Marketing from the Instituto Tecnológico y de Estudios Superiores de Monterrey, along with a Business Diploma from the University of Westminster.