Jeffrey Histed is a Senior Advisor in Modelling & Insights (Financial Advisory) at Deloitte, bringing over 35 years of experience in Consumer Insights and Research. They have a notable history of entrepreneurship, having established the London office for a Canadian consultancy as Managing Director in the early 1990s and serving as CEO of Northstar Research Partners. Jeffrey has developed innovative methodologies and participated in client task forces focused on brand development and competitive advantage. They were honored with the David Ogilvy Research Award for contributions to an award-winning advertising campaign and hold a Master of Arts in Economics from the University of Toronto and a Bachelor of Commerce from Queen’s University. In their personal time, Jeffrey enjoys traveling, cycling, and spending time with family and friends.
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