Shruti Anand is a Director in Deloitte’s Customer Strategy Practice, leading the Pricing & Revenue Growth Management capability in the Netherlands. With over 12 years of consulting experience, Shruti specializes in Pricing, Margin Management, and Commercial Excellence, working with various global organizations across multiple sectors including Food, Chemicals, and Technology. They joined Deloitte in 2021 via the acquisition of MarketRedesign and have played a pivotal role in launching the award-winning PriceCypher P&OM solution. Shruti holds multiple degrees, including an MSc in International Business from Maastricht University, and is a strong advocate for leveraging data and technology to drive commercial transformation.
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