delta pronatura GmbH
Astrid Rademacher has extensive experience in business operations and marketing, currently serving as the Head of Business Operations, Head of Marketing Services, and Group Lead Product & Innovation Management at delta pronatura Dr. Krauss & Dr. Beckmann KG since October 2010. Prior roles include Product Manager and International Business - Customer Service Manager at the same company, as well as Export Manager at Riegelhof & Gärtner GmbH from 2003 to September 2010. Earlier experience includes a position in Business Management - Market Research at Braun Household and a Trade Enquiry Assistant role at the Hong Kong Trade Development Council. Astrid Rademacher holds a degree in Dipl. Wirtschaftssinologin with a focus on Applied Economic Languages and International Business Management from HSB Hochschule Bremen, along with educational experience at Taurida National University and Capital Normal University in Beijing.
delta pronatura GmbH
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delta pronatura | A family affair delta pronatura is one of a few independent medium-sized companies distributing branded products in Germany. The company is managed by third generation owners Gerhard Krauss and Heiner Beckmann and – since 2016 – also by his son Nils Beckmann, representing the fourth generation. By manufacturing and distributing its Dr. Beckmann and Bullrich brands and the Blistex, Bi-Oil and BlanX White Shock brands distributed under licence in Germany and Austria, delta pronatura has established a broad market position. In Germany we are pioneers of the umbrella brand policy and were one of the first brands to go international: today, the Dr. Beckmann brand has a presence in more than 80 countries on all continents. Our success is not only the result of our passion for entrepreneurship, but is above all due to the commitment of each and every one of our people. Our employees are our greatest success factor. The above-average length of time people stay with the company and our low labour turnover rate demonstrate a high degree of loyalty between the company and our employees.