delta pronatura GmbH
Lara Ickenroth is an accomplished marketing professional with extensive experience in brand management and trade marketing, currently serving as Senior Global Brand Manager at delta pronatura GmbH since February 2020. Previous roles include Global Brand Manager, Global Trade Marketing Manager, and International Trade Marketing Manager at the same company. Prior experience includes positions as Brand Manager at NOBILIS Group GmbH and Schwarze und Schlichte GmbH & Co. KG, as well as Junior Brand Manager and Marketing Assistant roles at Semper idem Underberg AG. Lara Ickenroth holds an MBA from Buckinghamshire New University and a BBA in International Marketing from Fontys University of Applied Sciences, alongside experience at Tallinn University.
delta pronatura GmbH
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delta pronatura | A family affair delta pronatura is one of a few independent medium-sized companies distributing branded products in Germany. The company is managed by third generation owners Gerhard Krauss and Heiner Beckmann and – since 2016 – also by his son Nils Beckmann, representing the fourth generation. By manufacturing and distributing its Dr. Beckmann and Bullrich brands and the Blistex, Bi-Oil and BlanX White Shock brands distributed under licence in Germany and Austria, delta pronatura has established a broad market position. In Germany we are pioneers of the umbrella brand policy and were one of the first brands to go international: today, the Dr. Beckmann brand has a presence in more than 80 countries on all continents. Our success is not only the result of our passion for entrepreneurship, but is above all due to the commitment of each and every one of our people. Our employees are our greatest success factor. The above-average length of time people stay with the company and our low labour turnover rate demonstrate a high degree of loyalty between the company and our employees.