delta pronatura GmbH
Lars Rudnik has a comprehensive work experience in marketing and brand management. Lars started their career as an Assistant/Junior Brand Manager at Goldwell in 1994 and worked there until 1997. Lars then moved to RB Austria, where they held the positions of Brand Manager and Senior Brand Manager from 1997 to 2001. Lars Rudnik's most recent role was as the Head of Marketing Health & Beauty Care at delta pronatura Dr. Krauss & Dr. Beckmann KG, where they have been working since 2001.
Lars Rudnik attended Kopernikus-Gymnasium Niederkassel from 1976 to 1985, where they completed their secondary education and obtained their Abitur. Following this, they pursued a vocational training as a Bankkaufmann at Deutsche Bank AG from 1985 to 1987. Lars then furthered their education at Universität des Saarlandes from 1988 to 1994, specializing in Wirtschaftswissenschaften, and ultimately earning a Diplom degree.
delta pronatura GmbH
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delta pronatura | A family affair delta pronatura is one of a few independent medium-sized companies distributing branded products in Germany. The company is managed by third generation owners Gerhard Krauss and Heiner Beckmann and – since 2016 – also by his son Nils Beckmann, representing the fourth generation. By manufacturing and distributing its Dr. Beckmann and Bullrich brands and the Blistex, Bi-Oil and BlanX White Shock brands distributed under licence in Germany and Austria, delta pronatura has established a broad market position. In Germany we are pioneers of the umbrella brand policy and were one of the first brands to go international: today, the Dr. Beckmann brand has a presence in more than 80 countries on all continents. Our success is not only the result of our passion for entrepreneurship, but is above all due to the commitment of each and every one of our people. Our employees are our greatest success factor. The above-average length of time people stay with the company and our low labour turnover rate demonstrate a high degree of loyalty between the company and our employees.