Henrik Hoffman

Co-Founder at dema.ai

Henrik Hoffman has a diverse work experience spanning various roles and industries. Henrik is currently the Co-Founder of dema.ai, a position they have held since May 2022. Prior to that, Henrik worked as a Senior Growth Consultant at Growth Hackers Sthlm, a consultancy company specializing in growth hacking strategies. Henrik was responsible for leading growth teams, conducting analysis, developing strategies, and overseeing digital marketing efforts.

Henrik also had a significant tenure at Babyshop Group, where they held multiple roles. Henrik served as the Head of Retention from September 2017 to February 2020 and as a Growth Project Manager from June 2019 to January 2020. Additionally, they worked as a Management Trainee from August 2016 to September 2017, playing a crucial role in the acquisition and integration of Lekmer by Babyshop Group.

Before that, Henrik co-founded and served as the CEO of VILTH, a business they led from August 2014 to July 2019. Henrik also served as a Board Member at Ung Företagsamhet Södermanland from July 2011 to July 2018.

Henrik's early career involved positions such as CMO/Marknadschef at Qasa AB, an intern at IKEA Group, and a Junior Analyst at Aggregate. Henrik also worked as a CEO Assistant at EXOPULSE Mollii Suit, providing support to the CEO in board meetings, fundraising efforts, and pitch deck preparation.

Furthermore, Henrik's project management skills were honed during their role as a Project Manager at UngDrive. Overall, Henrik Hoffman's work experience showcases a strong background in growth consulting, strategic analysis, digital marketing, retention management, and leadership roles within startups and established companies.

Henrik Hoffman completed their education in a chronological order. Henrik attended the Stockholm School of Economics from 2011 to 2015, earning a Bachelor of Science (B.Sc.) degree in Accounting & Management. In 2009, they attended Dale Carnegie for a brief period, studying Communication & Leadership. Outside of their formal education, Henrik also obtained additional certifications. In November 2021, they obtained the Professional Scrum Master™ I (PSM I) certification from Scrum.org. In February 2022, they received the Growth Skills Assessment Test certification from GoPractice, Inc. Based on the provided information, no further assumptions can be made regarding Henrik's education history.

Links

Previous companies

Qasa logo
IKEA (Ingka Group) logo

Timeline

  • Co-Founder

    May, 2022 - present