Cris Farrell

Cris Farrell serves as the SVP of Sales at Demandbase since February 2024, following a role as SVP of Sales, Head of North America at Optimizely from February 2023 to February 2024. Prior experience includes serving as Area Vice President for Marketing Cloud, Financial Services at Salesforce (2020-2023), where Cris directed sales teams across Strategic Banking and Insurance verticals. Cris also held the position of Vice President of Sales at NewsCred (2016-2020), and previously worked at Marketo as part of Strategic Global Accounts (2015-2016). Earlier roles include Head of Sales and various vice president positions at Nasdaq from 2006 to 2015, and Senior Account Executive at Quest Software (2001-2006). Cris holds a BA in Communications and Psychology from Sam Houston State University.