Kritika Panpatte

Kritika Panpatte is a seasoned professional with extensive experience in business development and marketing. Currently serving as a Senior Business Development Specialist at Demandbase since November 2017, Kritika excels in planning and executing email campaigns and lead generation initiatives, utilizing tools such as Vertical Response and Salesforce. Prior to this role, Kritika worked at Salesify, Inc. as a Senior Research Analyst from March 2014 to November 2017, where responsibilities included data collection and analysis of customer demographics to generate qualified leads. Kritika's career began at Mphasis as a Marketing Executive from April 2012 to March 2014. Academic credentials include a Master of Business Administration (M.B.A.) in Marketing from Savitribai Phule Pune University and a Bachelor of Commerce (BCom) from Modern Education Society's Ness Wadia College of Commerce, Pune.