Melody Peng

Melody Peng is a seasoned B2B marketing leader with over 15 years of experience driving customer acquisition, engagement, and growth in the SaaS industry. Currently, Melody serves as the Director of Customer Marketing at Demandbase, having previously held influential roles at Avalara, Lighter Capital, Washington Mutual, and Zillow. In the last eight years, Melody has built and led teams focused on product strategies and lifecycle management, while consistently developing integrated marketing approaches. Melody's career also includes significant accomplishments in content marketing, demand generation, and operational planning. They hold a Bachelor of Arts in Marketing and Finance from the University of Washington's Michael G. Foster School of Business and continue to pursue further education there.