Sam Porter

Attribution Specialist

Sam Porter is an experienced professional in customer success and digital analytics, currently serving as an Attribution Specialist at Demandbase since October 2020. Prior roles include Customer Success Manager at Jabmo and Punchh, along with a significant tenure at Google as an Attribution & Analytical Lead, where engagement with top advertisers involved consulting on media optimization. Before Google, Sam held positions at Adometry and Adlucent, focusing on customer success and digital attribution solutions. Early career experience includes roles at Springbox and a marketing internship with the Alabama Steeldogs. Sam holds a Master’s degree in Advertising from The University of Texas at Austin and a Bachelor’s degree in Marketing from The University of Alabama.

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