Hélène R. has a diverse range of work experience in marketing and market research. Hélène'smost recent role was as an SEO Content Manager at Demander justice, where they developed and executed content strategies for three legaltech websites. Hélène was responsible for sourcing and managing jurist writers, overseeing netlinking campaigns, and handling SEO optimization and technical issues. Prior to this, Hélène worked as a Digital Marketing Executive at Nathan and as a Market Study Coordinator in the real estate industry. Hélène also has experience coordinating quantitative and qualitative marketing surveys at Editions Didier, Hachette Livre, and Sage. Hélène's skillset includes conducting market studies, regulatory monitoring, conducting interviews, analyzing verbatim, and coordinating surveys. Hélène has worked for companies such as Darty, SNCF, and an advertising agency.
Hélène R. started their education in 2007 at Lycée Pasteur Mont-Roland, where they obtained a BTS in Management des unités commerciales from 2007 to 2009. Hélène then attended ISEFAC Bachelor, école de management, commerce, marketing et communication from 2010 to 2011 and earned a Bachelor's degree in Marketing, specializing in luxury. From 2012 to 2014, they pursued a Master of Business Administration (MBA) at IPAC, specializing in Marketing Management and Business Development, with a focus on Entrepreneurship. Additionally, Hélène obtained a certification as a "Chef de Projet Marketing Digital" from Naïas Formation in December 2019 and completed a course on Keyword Research with Semrush: A Step-by-Step Guide, offered by Semrush, in July 2023.
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