DemandWorks Media
Alex Bauer is an experienced marketing professional with a robust background in digital marketing, content creation, and strategic planning. Currently serving as Marketing Director at DemandWorks Media since April 2019, Alex leads the development of comprehensive marketing strategies encompassing branding, product development, GTM strategy, and demand generation. In parallel, Alex operates ajbauer.com, achieving over 100 million views on TikTok and amassing a following of more than 500,000. Previously, Alex was Creative Media and Marketing Director at Onesti Entertainment, managing marketing campaigns for over 250 concerts and festivals annually, and was recognized for innovative business development efforts. As the Founder and Owner of City Nativ Clothing, Alex successfully established a brand that reached customers in 35 states and seven countries within its first year. Alex also held roles as Graphics Coordinator and Creative Director for WGN FM, showcasing a diverse skill set in media and marketing.
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DemandWorks Media
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Advanced Customer Acquisition for the Complex Sale: DemandWorks’ unique demand generation programs enable you to deliver your content, to the right buyer, at the right time, on any device. With personalized user experience, dynamic content, predictive targeting, mobile optimization, and custom ‘pay for performance’ pricing, you can be sure of ‘guaranteed response’ with some of the best conversion rates in the industry. Engage - Convert - Acquire The days of mass broadcast, static content email newsletters are over, guessing which content readers might like to see and ‘hoping for a bite’ only results in poor conversion. Here at DemandWorks we’re passionate about delivering a fully personalized 1:1 email experience, gathering real-time data around preferences, technology, and research, and then acting on that data to drive superior engagement and enhanced conversion.