Demon Music Group
Lydia Packer, formerly known as Birchall, is a seasoned professional with extensive experience in sales and account management across various industries. Currently serving as National Account Manager at Demon Music Group since June 2018, Lydia has a solid background in managing B2B relationships with major retailers such as Amazon and the top UK grocers. Prior to this, Lydia was General Manager at MISSOMA, where leadership contributed to significant growth within the demi-fine jewellery sector. Earlier roles include positions at popchips and Scorpio Worldwide, showcasing a diverse skill set in supply chain management, purchasing, and stock control. Lydia holds a Bachelor's Degree in Commercial Music from Bath Spa University and has a comprehensive educational background in arts management and music from The Brit School of Performing Arts. Additionally, Lydia is actively involved in board initiatives focused on Sustainability and Diversity/Inclusion.
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Demon Music Group
Here at Demon we employ a team of expert music enthusiasts covering all eras and genres. We are passionate about what we do and take pride and care in all our products, ensuring our position as the UK’s leading independent catalogue marketing record company. We work directly with artists, striving to exceed fan expectations across our releases with a wide variety of vinyl and CD box sets that often include exclusive signed prints. Our high-value limited edition CD and vinyl box sets on Edsel and Demon Records have often been nominated for the Catalogue Marketing Award at the annual Music Week Awards for which we are extremely proud. We license music from all of the major record companies and we work with all the key physical partners, from the supermarkets to online and specialist accounts. We also work with all digital partners and our music can be heard across all platforms worldwide. In addition to managing our music catalogues of high profile artists, such as Suede, T. Rex, Belinda Carlisle, Chas & Dave and Leo Sayer, we work alongside a number of DJs and exerts in the music industry such as Arthur Baker, Gary Crowley, Steve Lamaq, Eddie Piller and David Hepworth to bring curated compilations to the market. For our digital consumers, we have a strong digital catalogue across all the major platforms such as Spotify, Amazon Music, Apple Music and YouTube. And we've been doing it for over 40 years!