Matthias Huettebraeuker

Matthias Huettebraeuker is a seasoned hospitality strategist and placemaker with extensive experience as an independent consultant and advisor since December 2006. Specializing in creating hospitality brands, Matthias Huettebraeuker has worked with notable companies such as citizenM hotels, 25hours hotels, and GHM Hotels, focusing on strategy, product innovation, and customer experience. Currently, Matthias serves as a Founding Partner at Denizen, which develops next-generation neighborhoods and communities. Additional roles include advisory positions at Destination Collective and Innovative Management Partner IMP, as well as past leadership positions in marketing and product development at several major hospitality and digital transformation firms.