Josje van Den Bos

Josje van den Bos is an accomplished professional with extensive experience in digital media and programmatic solutions. Currently serving as the Global Head of Addressable Media at dentsu international since May 2016, Josje oversees a team of over 100 specialists within the Global Addressable Center of Excellence, delivering centralized digital media solutions for numerous global clients like Microsoft, Heineken, and Philips. Prior roles include Head of Programmatic Microsoft EMEA, where strategic leadership was provided across multiple markets, and Global Supply Manager at Yieldr, managing global traffic performance and integrations. Josje also possesses a strong academic background, having served as an Academic Lecturer at the University of Amsterdam and contributed to various research projects at ASCoR. Educational accomplishments include a Research Master's degree and a Bachelor's degree, both from the University of Amsterdam, with high distinction.