Markus Caspari

Markus Caspari has extensive experience in performance marketing, currently serving as the Head of Performance Marketing at dentsu international since May 2018, where leadership responsibilities include managing over 70 employees across Frankfurt and Hamburg. Additionally, Markus is an active member of the E-Commerce Competence Center at Frankfurter Allgemeine Zeitung and is involved in the LinkedIn Global Big Minds Collective, recognized for strong engagement on the platform. Teaching roles at various institutions since 2016 encompass topics in social media, performance marketing, digital commerce, and strategic trends. Previous leadership positions at iProspect contributed to a strong background in various digital marketing disciplines, and Markus has also served as a judge for the LinkedIn Marketing Awards in 2018. Educational credentials include a Diplom-Kaufmann from AKAD University and a UBC/DAA Award of Achievement in Digital Analytics from The University of British Columbia.