Matthew Higgins

Matthew Higgins is a seasoned professional in the affiliate and performance media sector, currently serving as Managing Partner for Addressable Media & Total Commerce at dentsu since August 2021, where management includes Retail Media and Social Shopping teams for the UK market. Prior to this role, Matthew held various positions at iProspect from January 2016 to August 2021, culminating as Product Partner, and led the global affiliate activities that fostered revenue growth and client satisfaction. Earlier experiences include significant roles at Affiliate Window, focusing on the Dixons Carphone account, and an entry-level position at Carat Leeds, along with contributions to market research and editorial content in the early career stages. Matthew holds a BA Hons in Media from York St. John University.