Pete Stein

President, Merkle Americas at Dentsu International

Pete Stein is President of Merkle Americas and leader of the dentsu Customer Experience Management (CXM) Service Line in the Americas. He oversees all aspects of Merkle’s Americas regional operation, including sales, account management, solutions, services, and marketing. He is responsible for driving the P&L for Merkle Americas, representing more than 70% of the company’s global revenue and employee base. His team of more than 7,000 is charged with the core goal of delivering exceptional value for clients across the full spectrum of CXM competencies, including performance media, enterprise technology, CRM, data & analytics, digital & user experience, commerce performance creative, loyalty & promotion, and customer strategy. In this position, Pete is a member of dentsu’s Americas Executive Team as well as Merkle’s Global Operations Committee.

Previously, Pete served as Global Lead of Experience & Commerce, leading Merkle’s team of CXM experts focused on customer experience transformation through experience and commerce technologies. His responsibilities included recruiting, developing, and inspiring the team to achieve sustainable performance and retain deep client relationships globally for our experience and commerce services.

A 25-year industry veteran, Pete is a recognized leader with a proven track record of leading digital, media and consulting firms. Prior to joining Merkle in 2020, Pete served as the CEO of Huge, a global experience agency with 1,200 employees in 13 offices across the globe. Huge delivered world-class customer experience work to clients like Google, McDonalds, and P&G. Prior to that role, Pete spent more than 18 years at Razorfish, ultimately rising to global CEO of the organization. While at Razorfish, Pete expanded a base of digital offerings by creating new global capabilities in e-commerce, social, mobile, and programmatic media, delivering strong growth for clients.

Pete is actively involved in the advertising and digital community, having served on the Ad Council board and the Snap Client Council.


  • President, Merkle Americas

    Current role