Annabelle Reposeur

Vice President, Media Effectiveness at Dentsu

Annabelle Reposeur has a diverse range of work experience in various companies and roles. Annabelle started their career at Disneyland Paris as a Business Analyst, where they were responsible for forecasting attendance and working with marketing teams. Annabelle then moved on to BVA, where they became a Business Unit Manager and successfully grew the revenue by cross-selling and up-selling services. At International Planning & Research, Annabelle worked as a Market Research Consultant, developing global strategic market analyses for major IT multinationals. Annabelle joined Data2Decisions and held positions as a Principal Consultant, Managing Consultant, and Associate Director, leading marketing effectiveness projects and providing consultancy to clients. Currently, they are working at dentsu as the Vice President of Media Effectiveness and previously served as the Director of Marketing Effectiveness, where they designed measurement frameworks and improved ROI for global brands.

Annabelle Reposeur earned a Master's degree in Business, Statistics, and Computing from Paris-Pantheon-Assas University in 2001-2002. Prior to that, they obtained a Bachelor's degree in Business, Economics, and Econometrics from Université Paris-Sorbonne from 1997-2001. Additionally, Annabelle received a certification as a Positive Psychology Practitioner from the School of Positive Transformation in 2021.

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Timeline

  • Vice President, Media Effectiveness

    June, 2023 - present

  • Director, Marketing Effectiveness

    January, 2020