Devon Frazer

Devon Frazer is a Group Director of Paid Search at dentsu, where they leverage data and creativity to optimize search advertising strategies. With a background in journalism-advertising from the University of Oregon, Devon has crafted successful media plans and has been awarded first place in the National Student Advertising Competition. Their expertise encompasses managing complex data sets, audience targeting techniques, and ensuring cost-efficient campaign structures. Prior experience includes roles at Bazaarvoice, where Devon developed research and analytics resources, and at the University of Oregon, where they distinguished themselves as a Division I student-athlete in women's lacrosse.