Carlton Kim

Carlton Kim is an accomplished digital marketing professional with extensive experience in paid search and customer acquisition. As the Director of Paid Search at The Zebra since May 2023, Carlton manages a substantial annual budget exceeding $100 million to drive profitable revenue growth. Prior consulting work since December 2018 includes assisting technology companies with digital marketing strategies. Previously, positions as Senior Manager at Talkspace and Rover.com involved ownership of the SEM channel for membership and audience targeting, respectively. Additional roles at Globys, Blue 449, POSSIBLE, and Marchex contributed to significant growth in lead generation and conversion through strategic SEM initiatives. Carlton holds dual degrees in Business Administration (Marketing) and Communication (Media Studies) from the University of Washington.