Matteo Berti is currently the Consumer Insights Lead at Merkle, a Dentsu Company, where they specialize in qualitative research, UX research, and neuromarketing. With a background that includes roles as a qualitative and UX research manager at Probe! and various consulting positions with recognized research institutes, Matteo has a strong foundation in both qualitative and quantitative methodologies. Matteo's expertise extends to managing complex research processes, including hybrid studies and neuromarketing research, while actively collaborating across multidisciplinary teams. They hold a master's degree in marketing research and are pursuing further education in social psychology at Università Cattolica del Sacro Cuore.
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