Matthew Higgins

Matthew Higgins is currently the Managing Partner for Addressable Media & Total Commerce at dentsu, where they lead various media teams and manage global activation across major ecommerce platforms. Previously, they held multiple positions at dentsu, including Managing Partner for Performance Media, and at iProspect as Head of Affiliates and Lead Generation, focusing on revenue growth and client satisfaction. Earlier in their career, Matthew was a Senior Account Manager at Affiliate Window, overseeing key accounts and enhancing strategic outcomes. Matthew’s educational background includes attending York St. John University from 2009 to 2012.