Michael Collins

Michael Collins is an experienced analytics professional with a robust background in digital marketing and customer service. Currently serving as an Analytics Manager at Merkle, Michael has previously held significant roles at dentsu, including Analytics Executive and Senior Analytics Executive, where responsibilities encompassed implementing analytics solutions for top UK and global brands. Michael started in the industry as a PPC Apprentice at iProspect, rapidly developing expertise in Pay-Per-Click marketing while managing diverse client accounts. Earlier experience includes a Customer Assistant role at Tesco, emphasizing strong interpersonal skills. Michael holds BTEC distinctions in ICT and Business Studies from Queen Elizabeth High School, Hexham.