Toby Benjamin

Toby Benjamin is a seasoned digital media leader currently serving as Chief Digital Officer at dentsu, where responsibility includes managing over 750 digital media specialists across various media capabilities in the UK. With prior experience as Managing Director at Merkle EMEA, Toby has a proven track record in delivering impactful customer experiences in paid media and has overseen significant client portfolios while leading strategic initiatives. Additional roles include Board Member at IAB UK and a Vice President position at Viant Inc., where contributions focused on developing people-based advertising solutions in Europe. Toby's career spans several leadership positions, demonstrating expertise in advertising, marketing activation, and client relationship management, supported by a robust academic background in History from Canterbury Christ Church University.