Vicky Wolcoff

Vicky Wolcoff is a Research Director at Dentsu International, where they leverage their expertise in consumer understanding and media research. With 15 years of experience in media and advertising agencies, Vicky has held various roles, including Research Manager and Research Coordinator at Dentsu Aegis Network, as well as positions at PHD, OMD Argentina, MediaCom, and Midios. Their background includes analyzing audience behavior, managing databases, and conducting ad-hoc research studies to enhance insights into consumer behavior.