Alicia Trujillo (Bruce)

Alicia "Bruce" Trujillo is a multifaceted music industry professional with extensive experience in managing and supporting BIPOC and underrepresented artists. Currently serving as Jefa at Manos Sagrados since July 2023, Trujillo also holds the position of Executive Director at Colorful Colorado Collaborations, promoting BIPOC musicians. Additional roles include Reporter for DENVER WESTWORD focusing on Denver's arts scene, Founder of Whiskey, Women & Song, and Concert Director at Swallow Hill Music, where strategic partnerships and community engagement were key responsibilities. Trujillo has a strong background in radio, having held positions such as Assistant Program Director and Host at Colorado Public Radio and Music Director at KGNU Radio, alongside earlier roles in production and programming. Trujillo's academic foundation includes a Bachelor of Arts in History from Colorado Mesa University.