deodato.co
Courtney Pearson is an experienced professional in affiliate marketing, currently working at deodato.co since February 2024. Since November 2019, Courtney has also served as a freelance consultant and advisor at Blazer Peartree. Prior to these roles, Courtney held various positions at Ovative/group from December 2014 to November 2019, including Director of Affiliate Marketing and Senior Manager of Affiliate Marketing. Courtney's career began at Sears Holdings as an Affiliate Marketing Manager from 2011 to 2014 and included a significant tenure at Google from 2005 to 2011 as an Associate Account Manager and Account Coordinator, contributing to the Doubleclick/Performics acquisition. Courtney holds a degree from Western Illinois University.
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deodato.co
deodato.co is an NYC-based boutique digital marketing agency, powering growth programs for an impressive list of e-commerce brands. We act as a high-touch agency, managing the growth of marketing channels, and as a consultancy, advising across all aspects of our client’s customer acquisition program. Our areas of focus include: Growth planning, channel expertise & analytical rigor, and creative development. We expanded our services to new disciplines that drive customer acquisition for our clients, including strategy + management of email programs, organic social channel development, advanced cohort reporting/tracking builds for longer funnels, as well as managing and growing CTV, DSP, and affiliate programs. These disciplines go hand-in-hand with our existing expertise on the consumer paid channels: FB, IG, Google, TikTok, LinkedIn, etc. We also always advise on our client's marketing calendars, promos, landing pages, and anything else that might drive efficient customer acquisition. We also support a growing and diverse set of businesses. We are proud and thrilled (honestly) to show off all of the verticals we support with strategic customer acquisition solutions. Those verticals include Wellness/Health, OTC Medicine, Dental, Consumer Subscriptions, Beauty, Fashion, Travel, Collecting/Hobbyist, Food and Beverage, Online Education, and Non-profit. Our Company Pillars: - Provide the highest service level, most transparent and high touch communication, and most thoughtful expertise in the growth marketing and consulting industry. - Enable and empower the aspirations and ambitions of all team members. - Celebrate and appreciate all wins, while remaining humble - and learn, grow, and be introspective on all losses, without dwelling or placing blame.