Miguel Guzman

Chief Sales Officer (cso) at Deoleo

Miguel Guzman has a diverse work experience spanning several industries and roles. Their most recent position was as the Chief Sales Officer (CSO) at Deoleo, where they were responsible for the commercial area with a team of 250 people and 6 regional business units. Miguel played a crucial role in the refinancing process that led to the company's improved profitability and implemented organizational transformation to focus on value and profitability.

Prior to Deoleo, Miguel held various positions at Edrington, starting as a Country Manager and later taking on roles such as Commercial International Project Manager and Area Director Emerging Europe. Miguel was responsible for managing P&L, developing commercial and marketing plans, and leading global sales efforts for key brands.

Before joining Edrington, Miguel worked at G+J España as the Director of Marketing Relacional Área Motos, where they oversaw marketing and loyalty initiatives for the group's motorcycle magazines. Miguel also had a role at Alsol, where they led a start-up company focused on the development of tourism at Spanish lighthouses.

Miguel also has significant experience in the tobacco industry, having worked at British American Tobacco as a Trade Marketing Manager and Marketing Organizational Development Manager. Miguel led organizational changes and strategic realignment in the commercial and marketing structures, including the creation of a Trade Marketing Department.

Earlier in their career, Miguel worked at Diageo as a Regional Manager, managing a team and overseeing commercial and trade marketing plans. Miguel also had roles at Unilever-Frigo/Frudesa, where they created the Trade Marketing Department and implemented category management processes, and at Gillette, where they held positions as a District Area Manager and National Account Manager.

Overall, Miguel Guzman's work experience showcases their leadership abilities, strategic thinking, and expertise in commercial and marketing management across various industries.

Miguel Guzman's education history begins in 1984 when they enrolled at Universidad Autónoma de Madrid. Miguel studied Marketing Internacional and completed their degree, earning a Licenciado en Ciencias Economicas y Empresariales, in 1989. In 1988, Miguel pursued further education and earned an MBA from the same institution. Following this, from 1990 to 1991, Miguel attended Loyola University New Orleans, although the degree pursued during this period is not specified.

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