Shaikha Almedfa

Shaikha AlMedfa is a seasoned marketing professional currently serving as the Manager of Festival & Retail Marketing at the Dubai Department of Economy and Tourism since July 2015. Shaikha has successfully led cross-functional teams to implement comprehensive marketing strategies for major events like the Dubai Esports and Games Festival while ensuring alignment and consistency in messaging across campaigns. Prior roles include Assistant Manager within the same department, where responsibilities encompassed leading numerous campaigns and managing the global marketing strategy for various European markets. Shaikha's early career included positions focusing on campaign execution for notable initiatives such as the Dubai Fitness Challenge and Dubai’s Retail Calendar events. Academic achievements include a Bachelor’s degree in Business Sciences with a focus on Marketing from Zayed University.