Elena Atanasova Paneva

Elena Atanasova Paneva is a Senior Programmatic Advertising Consultant at DEPT® since September 2022, leading the Logitech programmatic team and managing global advertising activities across multiple markets including the USA, Canada, UK, Germany, France, and Japan. Prior to this role, Elena served as Head of Digital at UM Worldwide from February 2018 to September 2022, overseeing the digital advertising team and handling major clients such as The Coca-Cola Company and Heineken. Previously, Elena held positions as a Digital Advertising Manager at Neptun Makedonija and as a Marketing Coordinator, where responsibilities included the creation and implementation of digital marketing strategies. Elena's professional journey began as a Marketing Assistant at Skovin Winery, focusing on social media content and advertising. Elena holds a Bachelor's degree in E-business and a Master of Science in Industrial Design and Marketing from UKIM in Skopje.