Heleen Hidskes

Heleen Hidskes is a seasoned professional in creative strategy with extensive experience in leading roles across various companies. Currently serving as the Head of Creative Strategy Benelux Nordics & Partner and Head of Strategy & Partner at DEPT® since November 2019, Heleen oversees significant accounts including bol.com and Audi. As the founder of Lane Design Collection, a venture focused on sustainable design furniture, Heleen combines entrepreneurship with creative strategy. Previous roles include Freelance Strategy Director, Senior Brand Planner/Strategist at The Royals and AJF, where impactful work on iconic Australian brands was accomplished. A background in graphic design and a strong educational foundation, including advanced degrees in Persuasive Communication and Advertising & PR, further underpin Heleen’s professional journey. Notable clients include Coca-Cola EMEA and WWF, reflecting a robust portfolio across international landscapes.