Pascal Kuptz

Pascal Kuptz has a diverse work experience that spans across various companies and roles. Pascal is currently working at DER Touristik Suisse AG as the Head of CRM, eOperations & Marketing Intelligence. In this role, they are responsible for leading and optimizing sales and business processes, as well as data-driven marketing and customer relationship management.

Prior to their current position, Pascal worked as the Head of Customer Experience Management at DER Touristik Suisse AG, where they led and developed the Customer Experience Management division. Pascal also served as the Marketing Automation Manager, taking company-wide responsibility for data-driven marketing and marketing automation using Adobe Experience Cloud.

Before joining DER Touristik Suisse AG, Pascal was the Managing Partner at maku consulting GmbH, where they managed a consulting agency that focused on digitalization in marketing, sales, and IT. Pascal performed analysis, evaluated and implemented software solutions.

Pascal also has experience working as a Digital Project Manager at AMAG Group, where they managed digital projects, and as an Account Manager at Ogilvy, where they handled client accounts. Pascal started their career as a Digital Producer at J. Walter Thompson Worldwide, where they specialized in social and digital communications, marketing planning, and online marketing and social media projects.

Overall, Pascal Kuptz has a breadth of experience in leadership, marketing, customer experience management, and digitalization.

Pascal Kuptz completed their Bachelor of Arts (B.A.) degree in Business, Management, and Marketing from Steinbeis-Hochschule Schools of Next Practices. Pascal attended the school from 2014 to 2020. In addition to their degree, Pascal also obtained several certifications. Pascal became a Microsoft Certified: Dynamics 365 Fundamentals (CRM) from Microsoft in March 2022. In July 2021, they obtained the certification of Microsoft Power BI Professional from Trivadis - Part of Accenture. Prior to that, in August 2020, they completed the online course "Exercising Leadership – Foundational Principles" offered by HarvardX - An Online Learning Initiative by Harvard University through edX. Furthermore, Pascal holds the certification of Cambridge English – Business Higher (BEC Higher) GER C1 from Steinbeis-Hochschule School of Management and Innovation, although the specific month and year of obtaining the certification are not disclosed.