DerbySoft
Michelle Krueger is an experienced digital marketing professional with a strong background in managing high-revenue clients and teams. Currently serving as Digital Marketing Manager at DerbySoft since May 2016, Michelle oversees five of the six top revenue-generating clients, optimizing strategies to meet diverse goals across independent and large hospitality chains with significant budgets. Previously, Michelle held positions at Milestone Internet Marketing, where leadership of both local and remote teams was essential in achieving key performance indicators, and at LoSasso Integrated Marketing, focusing on integrated marketing across paid search, SEO, and social media. An early career internship at Sears Holdings Corporation involved affiliate marketing and promotional campaign development. Michelle holds a Bachelor of Business Administration in Marketing from Michigan Technological University and has further educational experience from Università degli Studi di Torino.
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DerbySoft
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DerbySoft is the leading provider of high-performance distribution services to the hospitality industry. The foundation of DerbySoft's work is the connectivity it builds and maintains between these hotels companies' Central Reservations Systems and the platforms of Online Travel Agencies around the world. More recently, as travel metasearch sites have grown in importance, DerbySoft has developed specialized metasearch connectivity as well as a suite of metasearch reporting and management tools for the hotel companies.